These labels are used to display information about products and are usually slotted into a data strip (also known as a ticket rail or strip or a scanner rail or strip) or into a shelf barker (also known as shelf talkers).

Shelf Edge Labels are usually made using thicker materials, such as heavy paper stock or card, and may be made with a standard permanent adhesive, a removable adhesive, a dry peel adhesive, or without an adhesive. Shelf edge labels with a permanent or removable adhesive will usually be stuck onto an insert that slots into the data strip or barker, while labels with a dry peel adhesive or without an adhesive will simply slot into the data strip or barker and can be repositioned or removed as needed.